Misjudging the Market
This is funny. Lisa Schiffren at NRO has a complaint. She's mad that the illegal street vendors in Manhattan aren't selling John McCain merchandise:
The reality, of course, is that these vendors would literally sell anything if they thought they could make money doing it. If they're not selling John McCain hats, it's because not enough people want them to make it worth their while. And I don't think that's a phenomenon limited to liberal enclaves like Manhattan. How many John McCain bumper stickers or yard signs have you seen? McCain's doing okay in the polls but there's no question that there's a significant enthusiasm gap between his supporters and Obama's. There's a big difference between being willing to vote for a candidate and wanting to wear clothing with that candidate's name on it.
Here in New York City, as is well known, our officials never prosecute illegal aliens. Nor do they prosecute — or even discourage — people running veritable businesses selling stuff on the sidewalks. Much of that stuff, of course, is counterfeit designer items from China, as well as goods like socks and scarves. . . .Market principles dictate that? Really? How much of a market does she think there is for John McCain merchandise in Lower Manhattan? I think you'd have better luck selling Bob Saget hats.
In recent days, around the city I have noticed a new addition to their wares: rows of baseball caps with an "Obama" logo. No McCain caps — ever. If you ask, they laugh in a none too friendly way. It's not that I don't get it. But you would think that some of these children of God would carry "McCain" caps or t-shirts, if not in recognition of his support for them, then merely because some people might buy them. Market principles dictate that. And you would be wrong.
The reality, of course, is that these vendors would literally sell anything if they thought they could make money doing it. If they're not selling John McCain hats, it's because not enough people want them to make it worth their while. And I don't think that's a phenomenon limited to liberal enclaves like Manhattan. How many John McCain bumper stickers or yard signs have you seen? McCain's doing okay in the polls but there's no question that there's a significant enthusiasm gap between his supporters and Obama's. There's a big difference between being willing to vote for a candidate and wanting to wear clothing with that candidate's name on it.



7 Comments:
I think you'd have better luck selling Bob Saget hats.
You're right. At least he was funny in The Aristocrats.
Based on my purely anecdotal evidence, even traditionally McSame neighborhoods have displayed an underwhelming level of interest in their candidate. I fail to see why rightwingers who can barely stomach voting for McSame would assume that the average Joe would be jonesing to put his lackluster mug on a t-shirt.
Why do these vendors hate freedom and love terrorists?
sez the lady at NRO...""Market principles dictate that""..no they don't. Marketing is all about putting the right product in the right place. I live in Florida where it does not snow so no one markets snowmobiles here. I think it is because they would not sell.
Polls have shown a New Yorker as likely to support McSame as I am to be having a white Christmas. So guess what?
Father Guido Sarducchi offered a great course in Econ. for this mighty fine lady. It went like this: Supply and demand.
I've seen no McCain bumper stickers, buttons, T-shirts, towels, and so on. Yes, I've seen more Obama T-shirts and buttons, anti-war bumper stickers, and impeachment of Bush and/or Bush and Cheney. For the media to say the American people heart Teflon John according to poll numbers is nearly a joke. Folks here are certainly not having a lovefest unlike the media for McCain. Too many folks bellyaching over the economic crisis in this country. Folks are are just plain irritated of Bush and the entire Administration
But, I have to say that I feel like you're dissing these guys as much as she is. Yes, it's true that under normal circumstances NY street vendors would sell you a cigarette butt off the street if they could make a dime, but I pass them every day, and I feel like this is different. At least the guy on my walk to work along 32nd St seems to be selling the Obama merchandise because he's excited about Obama. I talked to him for a couple of minutes last week, and I don't think he would sell McCain merchandise no matter how much it paid. He's happy to be making a political statement. Let's at least give some of these people the benefit of the doubt.
The only people excited about McSame seen to be wealthy and the pundits. If all you sample are crones with multiple houses and inherited money along with the less than accurate MSM., you'll get the crap results they have been using.
Mold
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